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Hypoallergenic · Insect-protein · Vet-trialled

Clean food for dogs with itchy skin & sensitive guts

Antibiotic-free Black Soldier Fly protein and fresh local vegetables. No fillers, no shortcuts — made with love in Da Nang.

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Why insect protein?

Two happy dogs with True Nature Asia jars

FREE
SAMPLE

🇩🇪 German-owned

🧪 Eurofins lab-tested

🌾 Grain-free

🩺 Vet-supervised trials

♻️ Eco-friendly protein

Our food

Pick your dog’s new favourite

Made with BSF protein and fresh local vegetables — one hypoallergenic recipe, made in two sizes. Bulk price from 20 cans · weight-based shipping across Vietnam.

Perfect first taste

Wet Food · 195g

Single-serve can, perfect for small dogs and first tastes.

₫42,000

₫39,000 each from 20 cans

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True Nature Asia jar by the Da Nang river

Best value

Wet Food · 400g

Family-size can for medium and large dogs.

₫65,000

₫60,000 each from 20 cans

Add to cart

🦴

Coming soon

Dog Treats

Healthy BSF-protein treats are on the way. Want to be first to try them?

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Why Black Soldier Fly

Insect power, in every can

We use Black Soldier Fly larvae as the only animal protein in our food — and for good reason. It is one of nature’s most nutrient-dense, cleanest and most sustainable proteins: naturally complete, gentle on digestion, and free from the antibiotics and additives common in industrial meat.

Immune-boosting protein

Black Soldier Fly protein is naturally rich in essential nutrients that strengthen your dog’s immune system, keeping them healthier from the inside out — fewer flare-ups, more good days.

Rich in amino & lauric acid

Packed with complete amino acids for muscle development and lauric acid for gut and immune support, BSF offers the balanced nourishment dogs truly thrive on.

Naturally hypoallergenic

As a novel, clean protein source most dogs have never eaten before, BSF is gentle on digestion and ideal for dogs with food sensitivities, allergies or upset stomachs.

Free from industrial meat & grains

No antibiotics, no added hormones, no grains, no fillers — just clean protein and fresh local vegetables. We are the first pet food company in Vietnam with certified lab results showing zero traces of antibiotics or harmful hormones.

Planet-positive & eco-friendly

BSF larvae upcycle organic by-products into high-quality protein using minimal land, water and energy — making it one of the most sustainable ingredients on the planet. Good for your dog, good for the world they live in.

True Nature Asia can: novel protein, antibiotic-free, grain-free, gentle on the gut

~90%

less land & water than conventional meat

85–90%

protein digestibility of BSF larvae

1st

pet food in Vietnam with zero-antibiotic lab certification

What’s inside

Rich in protein, good fats & micronutrients

Black Soldier Fly larvae are a genuine nutritional powerhouse. They’re packed with highly digestible protein and a complete amino-acid profile, plus beneficial fats and essential vitamins and minerals — everything a sensitive dog needs, from a single clean source.

High-quality protein

Thanks to a rich amino-acid profile and high digestibility, BSF protein is a genuinely high-quality source. Digestibility for black soldier fly larvae is high — typically 85–90% — meaning more of the nutrition actually reaches your dog.

Healthy fats

The larvae are naturally rich in beneficial fatty acids — including lauric acid — that support healthy skin and coat, brain function and a balanced gut. Exactly what an itchy, sensitive dog needs.

Vitamins & minerals

Alongside protein and fat, BSF larvae deliver essential vitamins and minerals — including calcium and iron — that round out a complete, AAFCO-formulated diet without synthetic fillers.

~50%

protein in dry larvae

Protein ~50%

Fat ~30%

Fibre ~12%

Vitamins & minerals ~8%

Feeding guide

How much does my dog need?

A simple guide based on body weight (about 3.5% per day). Introduce gradually over 4 days.

Small

5 kg

~175 g / day
about 1 × 195g can

Medium

12 kg

~420 g / day
about 1 × 400g can

Large

25 kg

~875 g / day
about 2 × 400g cans

X-Large

35 kg

~1,225 g / day
about 3 × 400g cans

Good to know

Finally, fewer worries at the bowl

When your dog reacts to their food, every meal becomes a challenge. Our single hypoallergenic recipe — insect protein plus a few carefully chosen ingredients — is made for sensitive dogs and contains all the nutrients they need. Everything you want to know is one click away.

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Ingredients

Black Soldier Fly larvae, sweet potato, carrot, butternut squash, coconut oil, flaxseed, yeast, starch & agar, vitamin premix and vegetable broth. That’s it — no industrial meat, no grains, no fillers.

Feeding amount

Feed roughly 3.5% of your dog’s body weight per day, split across meals. As a guide: 5kg ≈ 175g, 12kg ≈ 420g, 25kg ≈ 875g, 35kg ≈ 1,225g. Adjust to keep a healthy weight and always provide fresh water.

Switching foods

Introduce our food gradually over 4 days rather than switching 100% on day one — mixing increasing amounts with the current food. This gives your dog’s gut time to adjust comfortably.

Nutritional purpose

Formulated to AAFCO standards as a complete hypoallergenic wet food, supporting dogs with itchy skin and sensitive digestion. Crude protein ~8%, fat ~7%, fibre <1.5%, moisture ~75%, 120 kcal / 100g.

Real results · 14 days

From chronic itching to fully recovered

Tũn, a 6-year-old poodle, suffered severe skin inflammation, persistent itching and redness for over a year — on long-term steroids with little improvement.

After 14 days on our hypoallergenic diet, her skin showed significant improvement. Her fur grew back. Tũn has now fully recovered.

“Seeing her comfortable again meant everything to me.” — Nhi Nguyen

Tũn's skin before and after 14 days on True Nature Asia

Left: Day 1 · Right: Day 14

Research & proof

Proven, not just promised

True Nature Asia is the first pet food company in Vietnam with certified lab results showing zero traces of antibiotics or other harmful hormones in our products. Our recipes have also undergone extensive vet-supervised feeding trials to support pets with food sensitivities and skin irritation.

Novel hypoallergenic protein
Zero detectable antibiotic residues
Zero detectable growth hormones
Supports sensitive digestion
Grain-free recipe
Vet-supervised feeding trials

Eurofins laboratory test report for True Nature Asia

Independent Eurofins lab report — antibiotic residues: not detected.

Michael Hornbogen, founder of True Nature Asia, with fresh ingredients

Founder’s story

It started with a corgi named Kooza

When I first adopted my corgi Kooza in Da Nang, I thought finding good food for him would be easy. But the more I searched, the more uncomfortable I became.

Most pet food felt overly processed, filled with additives and artificial ingredients, and far removed from natural nutrition. I kept asking myself: is this really what I want Kooza to eat every day?

At the same time, I was searching for a different direction in life. I had left the fast-fashion industry three years earlier after seeing first-hand how much waste it generates. I wanted a more meaningful life than one that added to the environmental burden — and to do something better to give back to the planet.

That journey led me to Black Soldier Flies (BSF). For three years, I researched and raised them, fascinated by their ability to transform organic waste into highly nutritious, sustainable protein.

Then one day, the pieces finally came together:

My love for Kooza.
My first-hand experience with BSF.
My belief that pet food should be honest, transparent and nourishing.

So I decided to create the food I had been searching for all along: sustainable meals made with BSF protein and fresh local vegetables — with no fillers, no unnecessary chemicals and no shortcuts. And that is how True Nature Asia was born.

Michael Hornbogen

Founder, True Nature Asia

What we stand for

We don’t just say ‘transparency’ — we live it

Four beliefs guide every recipe, every batch and every conversation with the dog parents we serve.

❤️

Care

For the planet, our surroundings, and for every dog we feed.

💡

Innovation

Using nature’s most efficient protein source — the Black Soldier Fly — to create clean, chemical-free nutrition.

🌍

Sustainability

Transforming low-impact, naturally upcycled protein into sustainable nutrition for dogs.

🔎

Transparency

Clear, honest ingredients and sourcing, so pet owners always know exactly what goes into their dog’s bowl.

Loved by dog parents

Don’t just take our word for it

★★★★★

“After 14 days, I noticed visible improvements in her skin. Her fur became healthier, and she gradually needed less medication.”

Nhi Nguyen

Tũn · 6-year-old poodle

★★★★★

“TNA has helped Ruben maintain a healthier weight while genuinely enjoying his meals. We love being able to speak directly with Michael whenever we have questions.”

Pierre Nguyen

Ruben · 35kg Bernedoodle

★★★★★

“Buchta is thriving on it. No stomach issues, no diarrhea ever since. Anyone who cares about their dog’s health should get True Nature Asia.”

Martina

Buchta · golden retriever, Hoi An

Good to know

Common questions

Everything you need to feel confident before your dog’s first bowl. Still wondering about something? We’re a message away.

How do I serve the food?

Serve our wet food as a complete meal, or as a tasty topper over your dog’s current food. Feed roughly 3.5% of body weight per day, split across meals, at room temperature — with fresh water always available.

How should I store it, and what’s the shelf life?

Before opening, store in a cool, dry place. Once opened, keep refrigerated and use within 7 days. Serve cold or gently warmed as a main meal or topper.

Can I feed it to puppies?

Yes. Our recipe is formulated to AAFCO standards and suitable for both adult dogs and puppies — simply adjust the portion to their weight and growth stage. For very young puppies, check with your vet.

Is insect protein really enough for my dog?

Absolutely. Black Soldier Fly larvae are a complete protein with all essential amino acids, plus healthy fats and micronutrients. Our food is AAFCO-formulated as a complete and balanced diet — nothing missing.

Is it genuinely hypoallergenic?

BSF is a novel protein most dogs have never eaten, so allergic reactions are rare. Combined with a grain-free recipe and no industrial meat, it’s an excellent choice for itchy skin and sensitive digestion — our 14-day before-and-after results speak for themselves.

How do I switch my dog to True Nature Asia?

Introduce our food gradually over 4 days, mixing increasing amounts with the current food rather than switching 100% on day one. This gives your dog’s gut time to adjust comfortably.

What about shipping, delivery & payment?

We ship across Vietnam with weight-based rates (Da Nang, Central, North, South and Remote zones). Bulk pricing kicks in automatically from 20 cans, and you pay securely at checkout.

How does the free sample work?

We’ll send you one can free to try — you only cover the shipping cost for your zone. You’ll also get a dedicated support channel to follow your dog’s progress. Just fill in the sample form and we’ll be in touch to arrange delivery.

Free sample

Test it fully before you switch

We believe you should try the food before you commit. Get one can completely free — you only pay shipping — plus a dedicated support channel to follow your dog’s progress.

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