Naturally Scientific
From Da Nang with Love: The True Nature story
A journey born from a simple desire: to give our companions the honest, transparent nutrition they deserve.
“It is important to ‘do it right’.”
— Michael Hornbogen, Founder
How we started
When I first adopted my corgi Kooza in Da Nang, I thought finding good food for him would be easy. But the more I searched, the more uncomfortable I became.
“Most pet food felt overly processed, filled with additives, and far removed from natural nutrition. I kept asking myself: Is this really what I want Kooza to eat every day?”
At the same time, I was searching for a different direction in life and had left the fast-fashion industry 3 years earlier after seeing firsthand how much waste it generates. I wanted a more meaningful life than one that added to the environmental burden, and to do something better to give back to the planet.
That journey led me to Black Soldier Flies (BSF). For 3 years, I researched and raised them, fascinated by their ability to transform organic waste into highly nutritious, sustainable protein.
Then one day, the pieces finally came together:
• My love for Kooza.
• My first-hand experience with BSF.
• My belief that pet food should be honest, transparent, and nourishing.
So I decided to create the food I had been searching for all along: sustainable meals made with BSF protein and fresh local vegetables – with no fillers, no unnecessary chemicals, and no shortcuts.
And that was how True Nature Asia was born.
Michael Hornbogen
Our values
Care
For the planet, our surroundings and for every dog we feed.
Innovation
Using nature’s most efficient protein source: the Black Soldier Fly, to create clean, chemical-free nutrition.
Sustainability
Transforming low-impact, naturally upcycled protein into sustainable nutrition for dogs.
Transparency
Clear, honest ingredients and sourcing so pet owners always know what goes into their dog’s bowl.
German precision meets Asian innovation
True Nature Asia is the synergy of two worlds. German-owned and Vietnam-based, we combine rigorous European quality standards with the spirit of pioneering innovation found in Da Nang.
We aren’t just selling pet food; we are building a new standard for nutrition in the Asian market—one that values the pet, the planet, and the owner’s peace of mind equally.
Ready to start the transition?
Join thousands of pet parents who have chosen a cleaner, more honest path for their dog’s health.